Upcoming Events

SME Survival Workshop: Navigating Your Brand into the Digital Age




31st July, Tuesday
2:00pm to 5:00pm
8 Jurong Town Hall Road The JTC Summit, #26-06 (Boardroom) Singapore 609434
SYNOPSIS

2.00pm    Registration and Networking
2.30pm Introduction to SME Centre@SouthWest, Sharing of Branding Capabilities, Toolkits & Successful Case Studies
3.30pm Sharing of WSG Grants
3.45pm Tea break
4.00pm Navigating Your Brand into the Digital Age
By Mr Tarun Mathur, Co-Founder, Elephant™
5.00pm Q & A / End

 



OBJECTIVES

Workshop Overview

The overall customer experience and the sharing of that experience are what defines a brand. While traditional agencies focus on branding as it was, digital agencies understand how to make a brand’s visual identity work in today’s multi-screen, multi-channel world. Brands need to go digital first so that their standards are consistent. This means that brand identity systems should have certain elements baked right into their DNA. That could help brands evolve to provide the best possible brand experience online and off.


In this workshop, you will learn the basics of Branding and receive toolkits on that. Information on how to bring your company’s brand into this Digital age.



ADMINISTRATIVE DETAILS

Programme is tentative and is subject to change at the sole discretion of Singapore Manufacturing Federation.

Should you require further information or assistance, kindly contact Yu Rong at 68263009

Yu Rong
yurong.goh@smecentre-smf.sg

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