- 31st July, Tuesday
- 2:00pm to 5:00pm
- 8 Jurong Town Hall Road The JTC Summit, #26-06 (Boardroom) Singapore 609434
|2.00pm||Registration and Networking|
|2.30pm||Introduction to SME Centre@SouthWest, Sharing of Branding Capabilities, Toolkits & Successful Case Studies|
|3.30pm||Sharing of WSG Grants|
Navigating Your Brand into the Digital Age
By Mr Tarun Mathur, Co-Founder, Elephant™
|5.00pm||Q & A / End|
The overall customer experience and the sharing of that experience are what defines a brand. While traditional agencies focus on branding as it was, digital agencies understand how to make a brand’s visual identity work in today’s multi-screen, multi-channel world. Brands need to go digital first so that their standards are consistent. This means that brand identity systems should have certain elements baked right into their DNA. That could help brands evolve to provide the best possible brand experience online and off.
In this workshop, you will learn the basics of Branding and receive toolkits on that. Information on how to bring your company’s brand into this Digital age.
Programme is tentative and is subject to change at the sole discretion of Singapore Manufacturing Federation.
Should you require further information or assistance, kindly contact Yu Rong at 68263009