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SME Survival Workshop: Internationalisation of Firms & Their Innovation Journey

31st August, Friday
1:00pm to 5:00pm
8 Jurong Town Hall Road The JTC Summit, #26-06 (Boardroom) Singapore 609434

2.00pm Registration and Networking
2.30pm Introduction to SME Centre@SouthWest, Sharing of Marketing Capabilities, Toolkits & Successful Case Studies
3.30pm Sharing of WSG Grants
3.45pm Tea break
4.00pm Internationalisation of Firms & their Innovation Journey
By Mr Winston Chan, Chief Operating Officer, FT Consulting
5.00pm  Q & A / End



Workshop Overview

Innovation is the key for a company’s continuing success. More importantly, innovation is integral for firms to grow and scale their business overseas. But what exactly drives innovation in Asia? Are there any differences in the way Asians and Westerners innovate? What innovation concepts and tools are available to help businesses derive new value that can fuel their internationalisation goals?

In this workshop you will learn more about Globalisation vs. Internationalisation, Asian vs. Western Innovation, Understanding Your Consumer - The Empathy Map, What is Iterative Design?,Effectual Thinking: Innovate Like An Entrepreneur and Why Businesses Collaborate?


Programme is tentative and is subject to change at the sole discretion of Singapore Manufacturing Federation.

Should you require further information or assistance, kindly contact Yu Rong at 68263009

Yu Rong

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