Archive Events

Why SME Sucess = Customer Engagement + Loyalty

20th October, Thursday
2:00pm to 5:00pm
South West CDC, The JTC Summit, 8 Jurong Town Hall Road #26-06, Singapore 609434

2.00pm           Registration & Networking
2.30pm          Basic Marketing for SMEs, Toolkits, Case Studies & Govt Assistance Scheme by SME
3.15pm          Digital & Mobile marketing and Customer’s Loyalty Building by Perx Technologies
4.00pm          Teabreak
4.15pm          Case Studies: Success Stories by Ms Anna Gong, CEO of Perx Technologies
5.00pm          Q&A



Seminar Overview:
SME owners are no longer at a loss to find the answer to common questions like,
• How do I attract more customers?
• How do I know which customers are most loyal?
• How best to utilise technology without spending a fortune?


Come and join us to look at case studies of SMEs that have adopted mobile loyalty and exploring their success,
why and how you make data your friend.

The Takeaways:

  1. Knowing the customer lifecycle of acquisition, engagement and retention.
  2. Building a database of loyal customers who are engaged through mobile.
  3. Understanding the role of customer data in today’s business environment. How to leverage this data for increase revenue and driving value to customers.
  4. Hearing successful SME’s journey on Digital & Mobile Marketing and Loyalty Building

Who should attend?

• Business owners, decision makers, Marketing Managers,
• Business Develop and any other role that is dedicated to growing their business.
• Businesses interested in Customer loyalty & Engagement.

The Speaker:
Anna Gong, CEO Perx Technologies, has 10+years being involved in Startups from both Silicon Valley and now Singapore. Anna focuses on bringing mobile loyalty and customer engagement across Asia.

Terms and Conditions

  1. The event is subject to change and all final decisions are at the sole discretion of the organiser.
  2. The organiser reserves the right, in its sole discretion, to limit or deny access to any company or individual.
  3. All registration will be given on first-come-first-serve basis.
  4. Prior registration is strongly encouraged as walk-in on the event day may not be entertained.
  5. No-show participants will be charged a nominal fee of $20.

To verify if you are a member, please visit

Organised by:

Sponsored by:


Programme is tentative and is subject to change at the sole discretion of Singapore Manufacturing Federation.

Should you require further information or assistance, kindly contact Boon Keng at 6826 3009

Boon Keng

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