Excel Hardware: Brick-and-mortar business reaps benefits of taking products online
“We faced issues like delayed payments, a lag in inventories checks and low customer satisfaction level,” said marketing director Kaden Choa, whose father set up the business in 1998.
Determined to resolve their operational issues, Excel Hardware approached the SME Centre@NorthWest for advice. Supported by Enterprise Singapore, the network of 12 SME Centres islandwide offers advisory services to help businesses start, transform and grow.
“We were also hoping to understand the type of funding support available for developing an online platform,” added Kaden, as the company was looking to set up an e-commerce site.
After a comprehensive assessment, the Centre’s business advisor identified how the company could enhance its business processes and improve productivity, with the support from the Capability Development Grant (CDG).
CDG defrays up to 70% of costs in areas such as improving financial management capabilities, product development and technology adoption.
Mr Kaden Choa, Marketing Director of Excel Hardware