A Campaign Catered Specially For Heartland Enterprises

Heartland enterprises provide us with convenience and affordable goods and services. They play a crucial role and help to preserve an important piece of our local culture.

To keep up with the evolving retail landscape, we encourage heartland enterprises to embrace digitalisation and upgrade their capabilities to remain competitive. Together with our partners, including Heartland Enterprise Centre Singapore (HECS), Infocomm Media Development Authority (IMDA), Singapore Digital Office (SDO) and SME Centres, we have launched the Heartlands Go Digital initiative to support heartland enterprises in digital adoption, storefront enhancement and development of marketing skills to prepare your business for future challenges.

The Heartlands Go Digital initiative comprises the following solutions:

  1. PlugIn – Basic Digital Programme
    Create an online presence and make it easier for customers to find you. Get support in listing your business on Google My Business, setting up a personal WhatsApp account, adopting basic digital payment services such as individual/corporate PayNow and more.
  2. E-payment
    Go contactless with e-payment platforms such as Fave, Grab, NETS and AllinPay. Participating platforms will offer preferential discounted rates.
  3. Business productivity solutions through the Productivity Solutions Grant (PSG)
    Improve your productivity and automate existing processes by adopting a range of IT solutions and equipment. Heartland enterprises can apply for the Productivity Solutions Grant (PSG) and receive up to 80% funding support to offset solution costs.
  4. Visual merchandising
    Receive 80% funding support and one-on-one guidance to refresh your store layout and design, develop capabilities in basic digital and visual merchandising, and create materials for online/offline marketing and promotion.
  5. Digital commerce
    Gain visibility on online platforms such as Carousell, Fave and Shopee and reach out to more customers. Receive up to 90% funding support to offset solution costs.


Do contact our HGD Business Advisors at 68263020 for a free and complementary advisory session on how your business can transform digitally. You could also email them

  1. Tan Wei Siang at weisiang.tan@smecentre-smf.sg
  2. Wayne Goh at wayne.goh@smecentre-smf.sg
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